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Elastic Demand Is Usually a Result of the Lack of Substitute

question 104

True/False

Elastic demand is usually a result of the lack of substitute products.


Definitions:

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An analysis of all the touchpoints a customer has with a company, aimed at improving customer service and enhancing customer satisfaction.

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An extended version of the marketing mix that includes Product, Price, Place, Promotion, People, Process, and Physical evidence; used by businesses to ensure they are marketing effectively.

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