If Nabisco Wants to Quickly Gain a Large Market Share

question 158

Multiple Choice

If Nabisco wants to quickly gain a large market share with its new line of reduced-fat snack crackers, it should use

• A) penetration pricing.
• B) random discounting.
• C) captive pricing.
• D) price skimming.
• E) everyday low prices.

---

Definitions:

Fixed-interval

A schedule of reinforcement where responses are reinforced after a specified amount of time has passed, used in the study of behavior.

Variable-interval

In operant conditioning, a reinforcement schedule in which a response is rewarded after an unpredictable amount of time has passed.

Fixed-ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses.

Variable-ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, making it a powerful maintenance strategy.