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Scenario 21.2 Use the Following to Answer the Questions

question 48

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Scenario 21.2
Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services.After reviewing the previous three years' revenue,Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill.Glenwood's objective is to generate more income per customer on an annual basis.The hospital has previously priced its services by charging a flat fee for the office visit,a fee for each vaccine,and a fee for each type of examination beyond the basic office visit.Most customers pay the flat office fee and a fee for a rabies vaccine.Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit,the required rabies vaccine,and additional vaccines that prevent heartworm,kennel-cough,and fleas.Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program,rather than a one-time annual visit.
-Refer to Scenario 21.2.Glenwood's previous pricing strategy is an example of ____ pricing,while the new strategy is an example of ____ pricing.

Definitions:

Coordination

The act of organizing or aligning elements in a system or process to work together efficiently towards a common goal.

Literate Workforce

A population of workers proficient in reading and writing, often tied to improved productivity and economic outcomes for a country.

Printing Press

A mechanical device for applying pressure to an inked surface resting upon a print medium, thereby transferring the ink, historically crucial in the development and spread of literature and education.

Capitalism

An economic system based on private ownership of the means of production and the creation of goods and services for profit.