Scenario 21.2 Use the Following to Answer the Questions

question 56

Multiple Choice

Scenario 21.2
Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services.After reviewing the previous three years' revenue,Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill.Glenwood's objective is to generate more income per customer on an annual basis.The hospital has previously priced its services by charging a flat fee for the office visit,a fee for each vaccine,and a fee for each type of examination beyond the basic office visit.Most customers pay the flat office fee and a fee for a rabies vaccine.Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit,the required rabies vaccine,and additional vaccines that prevent heartworm,kennel-cough,and fleas.Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program,rather than a one-time annual visit.
-Refer to Scenario 21.2.Glenwood's closest competitor,The Hearthstone Pet Hospital,currently charges $60 for each basic office visit.If Glenwood were to price its basic office visit at $45,it would most likely be employing which of the following?

• A)customary pricing.
• B)penetration pricing.
• C)prestige pricing.
• D)price skimming.
• E)cost-based pricing.

Appreciate the potential of new media technologies to challenge existing power structures and facilitate social change.

Analyze the business-driven motives of media companies through the lens of the propaganda model.

Understand the debates surrounding internet addiction and its comparison with other types of addiction.

Delve into the viewpoints of key theorists (Chomsky, Herman, Baudrillard) on media, reality, and power dynamics within society.

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Definitions:

Operating Cash Flow

The cash generated from the normal operations of a company, reflecting the amount of cash earned from the production and selling of goods and services.

Depreciation Expense

The allocated portion of the cost of a fixed asset to expense over the asset's useful life to represent its use and wear and tear over time.

Interest Expense

The financial charge an organization incurs from taking out loans.

Tax Rate

The percentage of an individual's or corporation's income or profits that is paid to the government as tax.