According to Research from Nielsen (2009), the Most Trusted Source

question 15

Multiple Choice

According to research from Nielsen (2009) , the most trusted source of information on products and services is:

• A) online virtual strangers and friends.
• B) magazines.
• C) television commercials.
• D) brand websites.
• E) none of the above.

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Definitions:

Monthly Revenues

The total income generated by a business, organization, or individual from all sources before any expenses are subtracted, calculated on a monthly basis.

Upper Quartile

The value below which 75% of the observations in a dataset fall, also known as the third quartile, representing the midway point of the upper half of a data set.

Government Workers

Employees who work for local, state, or federal governments, performing a wide range of public service duties.

Lower Quartile

The median of the lower half of a data set, marking the 25th percentile.