Examlex
When going overseas, a marketing firm is exposed to a different environment in which many of the assumptions that guided the decision making in the home market will not be applicable.
Vietnam War
A prolonged conflict from 1955 to 1975 between communist forces in North Vietnam and the government of South Vietnam, involving heavy intervention by the United States.
Attachment Theory
A theory that classifies people into four attachment styles (secure, preoccupied, dismissing avoidant, and fearful avoidant) based on two dimensions (anxiety and avoidance)
Avoidance
A defensive or coping mechanism characterized by deliberately staying away from specific situations, activities, or individuals to prevent discomfort or anxiety.
Anxiety
A psychological and physiological state characterized by somatic, emotional, cognitive, and behavioral components, often due to anticipation of perceived threats.
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