With Increasingly Sophisticated E-Marketing Tools, Market Selection Is Increasingly Influenced

question 26

Multiple Choice

With increasingly sophisticated e-marketing tools, market selection is increasingly influenced by:

• A) geographic location.
• B) national or political boundaries.
• C) the greater number of intermediaries now available.
• D) the technological infrastructure around internet access.
• E) all of the above.

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Definitions:

Transformational Change

A profound or radical change that fundamentally alters the culture, values, and operations of an organization leading to significant improvements.

Entrepreneurial Activity

The actions related to starting and managing new ventures, including innovation, risk-taking, and resource management.

Innovation

The act of introducing something new, such as an idea, method, or device, which is aimed to improve processes, products, or services.

Corporate Venturing

The practice of a large company funding new, innovative projects or startups to explore new markets or technologies.