Advertising on a Global Rather Than Local Level Is Consolidated

question 39

Multiple Choice

Advertising on a global rather than local level is consolidated through:

• A)Fewer agencies
• B)Global advertising and promotion
• C)Agencies that design world campaigns
• D)All of the above
• E)Options A and C only

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Definitions:

Construction Corollary

A principle in George Kelly's personal construct theory that suggests people anticipate events by the meanings they place on their experiences.

Compatible Groups

Clusters of individuals or entities that exhibit a high degree of similarity or cohesion in preferences, values, or characteristics, facilitating harmonious interactions.

Construe Events

Interpreting or making sense of events by assigning meanings and significance to them.

Dissimilarities

The state or condition of not being alike, illustrating differences between entities in various aspects.