When Entering the Overseas Market with a Particular Product It

question 47

Multiple Choice

When entering the overseas market with a particular product it is necessary, at times, to change the brand name. Which of the following is a reason a company may decide on this change?

• A) Transparency
• B) Transculture
• C) Translation
• D) Transliteration
• E) All of the above

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Definitions:

Working Capital

Refers to a company's current assets minus its current liabilities, indicating the liquid capital available for day-to-day operations.

Freight Costs

The charges incurred for transporting goods from one place to another via sea, air, or land carriers.

Decision Tree

A graphical representation used to display the outcomes of various actions and decisions, showing different paths based on decision points.

Possible Paths

In a network or system, the various routes or courses of action that can be taken to achieve an objective or reach a destination.