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'With Globalisation, Consumer Needs Are Becoming Universal

question 26

Essay

'With globalisation, consumer needs are becoming universal. This enables the international marketer to duplicate their domestic promotion strategy globally'. Discuss what this statement means and whether you agree with it or not. Justify your stance on this issue.


Definitions:

Internet Channel

A digital pathway through which products or services are sold or information is disseminated online.

Personalized Offerings

Products or services tailored to meet the specific needs or preferences of individual customers.

Convenience

The quality of being suitable or practical with minimal difficulty or effort; often an important factor in consumer decision-making.

Retail Partner

A business entity that sells products directly to consumers, often collaborating with manufacturers or wholesalers in a supply chain.

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