Discuss Ways to Overcome the Cultural Sensitivity Issues That Are

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The Answer is As a general rule services are more culturally sensitive than goods. This is because services are delivered in real time, the process of service delivery involves interaction, services are people specific, services are delivered in a cultural setting and customers judge the process as well as the outcome. There are many ways that cultural sensitivity may cause issues in the marketing of services in an overseas market, An example of this cultural issue can be seen in the tourism industry in the opening example about the Accor Group in Australia. They trained guides how to speak Mandarin, changed the room service menu, altered the room décor, and even changed the television channels to appeal to Chinese visitors.
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Discuss Ways to Overcome the Cultural Sensitivity Issues That Are

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