In Addition to the Traditional 4Ps of Marketing, Which Additional

question 19

Multiple Choice

In addition to the traditional 4Ps of marketing, which additional two variables impact international project marketing?

• A)People, process
• B)Physical facilities, process
• C)People, politics
• D)Politics, process
• E)Plans, people

---

Definitions:

Demand

The willingness and ability of consumers to purchase goods and services at various price points, at a given time.

Prices

Prices are the amounts of money expected, required, or given in payment for something.

Good

In economics, it refers to a material item that satisfies some human desire or need. Goods can be tangible, like a book, or intangible, like a service.

Computer Software

Programs and operational information that run on computers, directing the computer's hardware to perform specific tasks.