When We ________ Products, We Evaluate Them Using Schemas We

question 69

Multiple Choice

When we ________ products, we evaluate them using schemas we typically apply to classify people.

• A) prime
• B) filter
• C) imprint
• D) anthropomorphize

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Definitions:

Systematic Desensitization

A therapeutic method used to reduce phobia or anxiety by gradually exposing the person to the feared object or context while teaching relaxation techniques.

Joseph Wolpe

A South African psychiatrist known for developing systematic desensitization, a technique used in the treatment of phobias and anxiety disorders.

Behaviour Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning, without delving deeply into past underlying conflicts.

Systematic Desensitization

A therapeutic technique used to reduce fear or anxiety by gradually exposing the patient to the feared object or context.