Gradually Changing the Package of a Product That Depends Heavily

question 57

Essay

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors contribute to forgetting and allow this marketing strategy to work?

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Definitions:

Contingency Perspective

The idea that the effectiveness of leadership or management practices depends on the specific situational variables present.

Leadership Effectiveness

A measure of a leader’s ability to achieve desired results, influence others, and foster organizational success.

Universal Theory

A concept or idea that is believed to apply universally across cultures, situations, or conditions, often seeking to explain a broad phenomenon.

Think Strategically

The ability to envision long-term goals and objectives, and to formulate plans and approaches that ensure the achievement of these goals in an efficient and effective manner.