The Elaboration Likelihood Model Assumes That Under Conditions of High-Involvement

question 57

True/False

The elaboration likelihood model assumes that under conditions of high-involvement processing, the consumer normally takes what is called the peripheral route to persuasion.

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Definitions:

Style Guide

A document detailing requirements for citation, heading levels, typography, and the like for such specific overall styles as APA, Chicago, and MLA.

APA

American Psychological Association. APA is the standard style for many communication scholars when they reference other people’s work. APA style uses an “author (date)” style in the body of the paper and places the full citation, alphabetized by author, at the end of the paper. APA is also relevant in terms of the American Psychological Association’s Ethical Principles of Psychologists and Code of Conduct.

Research Report

A research report is a detailed document that presents the methodology, analysis, and findings of a study, usually culminating in recommendations or conclusions.

Personal Preference

An individual's choice or inclination towards certain ideas, objects, or actions based on their own tastes and feelings.