According to the Two-Factor Theory,the Net Effect of Being Exposed

question 44

Multiple Choice

According to the two-factor theory,the net effect of being exposed repeatedly to the same message is a combination of ________.

• A) argument and counter-argument
• B) learning and tedium
• C) compliance and non-compliance
• D) affect and cognition

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Definitions:

Sales Volume

The quantity of units sold within a specific period, often used to measure a company's activity level or performance.

Units

A measurement for quantifying or expressing the amount of a product, service, or resource, used for purchasing, production, or accounting purposes.

Lease Cost

The expense incurred from leasing assets, such as machinery or office space, typically involving periodic payments.

Units

A measure of quantity, often used in production and inventory to describe the number of individual items.