One of the Principles of Psychophysics Is That Change in the Physical

question 7

Multiple Choice

One of the principles of psychophysics is that change in the physical environment is not always matched by equal changes perceptually. If Madison Wilson were creating a new drink, what would psychophysics tell her?

• A) She could make the drink twice as sweet by adding twice the amount of sugar.
• B) She would need to research how the perception of "sweetness" changed by the amount of sugar added.
• C) She would need to look at the subliminal aspects of "sweetness."
• D) She would need to create promotions to tell customer's how "sweet" the new drink is.

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Definitions:

Economic Signals

Indicators or signs used by consumers and producers to guide their actions, such as prices, which indicate when to buy or sell products or resources.

Producers

Entities that create, manufacture, or supply goods and services for the purpose of selling to consumers, businesses, or other producers.

Consumer Surplus

The gap between the total sum consumers are ready and able to spend for a good or service and the actual amount they pay.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded, typically downward sloping to the right, reflecting the inverse relationship between price and quantity demanded.