When Marketers Define Consumers by Product Usage They Use the ________

question 27

Multiple Choice

When marketers define consumers by product usage they use the ________ rule.

• A) 80/20
• B) 20/80
• C) 70/30
• D) 30/70

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Definitions:

Kinsey's Model

A scale developed by Alfred Kinsey to describe human sexual orientation on a continuum from exclusively heterosexual (0) to exclusively homosexual (6).

Sexual Orientation

An inherent or immutable enduring emotional, romantic or sexual attraction to other people, which can be towards the same gender, opposite gender, both, or neither.

Continuum

A continuous sequence, range, or expanse that is measured or graded and from which intermediate instances are not distinctly different.

Alfred Kinsey

An American biologist and sexologist, known for his research into human sexuality and the Kinsey Reports.