What Is Source Credibility and Does Source Credibility Affect Attitude

question 75

Essay

What is source credibility and does source credibility affect attitude change?

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Definitions:

Same Day Value

A banking term indicating that a fund transfer or transaction will be credited or debited with its value dated the same day the instruction is received.

Cash Concentration Account

A cash concentration account is a bank account used by companies to consolidate and manage their cash flows, usually involving the transfer of funds from multiple accounts into this single account.

Firm Benefits

Advantages or favorable factors resulting from the policies or practices of a particular company, including financial remuneration and non-monetary perks.

Liquidity

How effortlessly an asset can be turned into cash without altering its market price.