A Well-Known Segmentation System Based on How Consumers Agree or Disagree

question 68

Multiple Choice

A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________.

• A) the Likert scale analysis
• B) the AIO measurement analysis
• C) the VALS™ (the Values and Lifestyles) system
• D) the PRIZM™ Cluster system

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Definitions:

Slave-Owning Class

A social class in historical contexts, particularly in the American South, that owned slaves as property for labor and economic gain.

Paternalist Ethos

A belief system advocating a hierarchical relationship between groups or individuals, whereby those in authority adopt a fatherly role of providing for and directing those under their care.

Hierarchical Society

A social system in which individuals are ranked one above the other according to status, authority, or some other criterion, creating layers of superiority and inferiority.

Sexual Exploitation

The abuse of a position of vulnerability, differential power, or trust for sexual purposes; this includes profiting monetarily, socially, or politically from the sexual exploitation of another.