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The Smith Company Used After-Sale Interviews with Its Customers to Examine

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The Smith Company used after-sale interviews with its customers to examine how well the customers were served by the sales and service staff of the company. When the Smith Company follows this procedure, the company is attempting to use feedback as a means to improve communications.


Definitions:

Margin of Safety

The difference between actual sales and the break-even point, indicating how much sales can fall before a business incurs a loss.

Dollars

The currency unit of the United States, often used to represent money or economic transactions.

Break-Even Point

The point at which total cost and total revenue are equal, resulting in no net loss or gain for the business.

Variable Costs

Expenses that vary in relation to the amount of products or services a company generates.

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