An Example of Adaptation in Global Marketing Communications Is

question 95

Multiple Choice

An example of adaptation in global marketing communications is:

• A)Ford using the same advertising campaign theme in all of its global markets.
• B)not selling the McRib sandwich in Israel because it violates religious practices.
• C)printing ads only in English for European countries.
• D)using direct mail.

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Definitions:

Motives

The reasons or driving forces behind individuals' actions or behavior.

Strategy

The science of planning; the process of giving definition to a vision, of focusing people and resources on specific objectives that can be measured; analysis of conditions and determination of initiatives; a requirement for successful leadership.

Genius Stroke

An act or decision that is brilliantly imaginative, highly innovative, or exceptionally effective.

Independent Contributor

An individual who works predominantly on their own within an organization, focusing on specific tasks or projects without leading a team.