In a Buzz Marketing Program, the Most Controversial Strategy Is

question 65

Multiple Choice

In a buzz marketing program, the most controversial strategy is to use:

• A)consumers who truly like a brand and tell others.
• B)consumers who like a brand and are sponsored by a company to tell others.
• C)company employees to create a blog on the company's website about a brand and then invite consumers to participate.
• D)company or agency employees posing as customers of the company telling others about the brand.

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Definitions:

Jobs to Be Done

a framework used in product development and innovation that focuses on the tasks or needs that customers are trying to accomplish.

Age Discrimination

Unfair treatment or bias against individuals based on their age, particularly in employment contexts.

Employment Act

Legislation that regulates labor conditions, including wages, working hours, and workplace safety.

Specialized Accommodations

Adaptations or modifications made to environments, tasks, or services to meet the unique needs of specific individuals, especially those with disabilities.