One Method Companies Are Using to Measure the Impact of Point-Of-Purchase

question 64

True/False

One method companies are using to measure the impact of point-of-purchase displays is to utilize cash register data comparing before and after sales.

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Definitions:

UCS

UCS stands for Unconditioned Stimulus, a term in classical conditioning that describes a stimulus that naturally triggers a reflexive response without prior learning.

CS

Short for Conditioned Stimulus, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

CR

A symbol commonly denoting "conditioned response", which is a learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Behaviorism

A psychological approach focusing on observable and measurable behaviors rather than on internal mental processes.