The Primary Reason for Building a Database, Coding the Information

question 50

Multiple Choice

The primary reason for building a database, coding the information, and mining the data is to use the output to:

• A)develop marketing programs customized for each customer.
• B)place customers into segments for the purpose of data-driven marketing programs.
• C)customize marketing programs to fit each market segment's profile.
• D)establish one-on-one communications with each customer.

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Definitions:

Science And Math

Academic disciplines that study the natural world using the scientific method and the use of numbers and symbols to understand patterns, quantities, and structures.

Income And Ethnicity

A study area focusing on how earnings and racial or cultural backgrounds intersect, influencing various socio-economic outcomes.

United States

A country in North America consisting of 50 states, known for its significant influence on global economics, politics, and culture.