When a New Music Store Distributes Literature and Free Key

question 146

Multiple Choice

When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:

• A)lifestyle marketing.
• B)buzz marketing.
• C)a sponsorship program.
• D)public relations' activities.

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Definitions:

Tax-Exempt Status

A designation by tax authorities that allows an organization to be exempt from paying income tax on certain conditions.

Discriminated

Refers to unfair or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.

Public Purposes

Activities or functions carried out with the intention of benefiting the general public.

Standing to Sue

The legal right of an individual or entity to initiate a lawsuit, based on their sufficient stake in the outcome of the dispute or having been directly affected by the actions in question.