Budgets for Product Placements and Branded Entertainment Have Increased for Each

question 147

Multiple Choice

Budgets for product placements and branded entertainment have increased for each of the following reasons except:

• A)a brand's appeal is stronger when it is shown in a non-advertising context.
• B)the perception of what others think of a brand is important to consumers.
• C)seeing brands used in movies and television shows intensifies the desire to purchase the brand.
• D)seeing the brand used by other people provides post-purchase reassurance for individuals who have already purchased the brand.

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Definitions:

Radiation

The emission of energy as electromagnetic waves or as moving subatomic particles, especially high-energy particles that cause ionization.

Prenatal Period

The stage of human development that occurs from conception until birth.

Growth

The process of increasing in physical size, intellectual capacity, maturity, or the expansive development of an organism or entity over time.

Fetal

Pertaining to the developing human within the womb, especially beyond the eighth week after conception.