Branded Entertainment

question 165

Multiple Choice

Branded entertainment:

• A)emphasizes consumers passing along information about a product to other consumers.
• B)seeks to obtain instant results while using limited resources.
• C)uses planned insertions of a brand or product into a movie, television show, or some other media.
• D)integrates entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

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Definitions:

Representativeness Bias

A cognitive bias where individuals judge the probability of an event by how much it resembles their existing stereotypes or expectations, rather than based on actual statistical evidence.

Self-fulfilling Prophecy

A belief or expectation that an individual holds that comes true because he or she acts in ways that support or lead to its fulfilment.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Stereotype

A fixed overgeneralized belief about a particular group or class of people.