In a Buzz Marketing Program, the Most Controversial Strategy Is

question 65

Multiple Choice

In a buzz marketing program, the most controversial strategy is to use:

• A)consumers who truly like a brand and tell others.
• B)consumers who like a brand and are sponsored by a company to tell others.
• C)company employees to create a blog on the company's website about a brand and then invite consumers to participate.
• D)company or agency employees posing as customers of the company telling others about the brand.

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Definitions:

Elephants

Large mammals known for their distinctive long trunks, large ears, and social complexity, found in Africa and Asia and considered to be highly intelligent.

Dolphins

Aquatic mammals known for their high intelligence, social complexity, and ability to communicate through a variety of sounds.

Nervous Systems

Complex networks of nerves and cells that transmit signals between different parts of the body, coordinating actions and sensory information.

Sea Anemones

Marine invertebrates known for their colorful, flower-like appearance and their symbiotic relationships with clownfish and other species.