Advertisers Believe That Product Placements

question 21

Multiple Choice

Advertisers believe that product placements:

• A)increase the brand's equity and top choice scores.
• B)lead to increased awareness and more positive attitude toward the brand with only a few isolated cases of sales increases.
• C)lead to increased awareness and more positive attitude toward the brand with a corresponding increase in sales of the brand.
• D)work only if the product is related in some way to the theme of the television show or movie.

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Definitions:

Express Oneself

The act of conveying thoughts, feelings, or ideas to others through speech, writing, or artistic expression.

Make Oneself Understood

The ability to communicate one’s thoughts, intentions, or needs in a manner that others can comprehend.

Theory of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—to oneself and others, and to understand that others have beliefs, desires, and intentions that are different from one’s own.