Companies Can Enhance a Brand Community Spirit in All of the Following

question 100

Multiple Choice

Companies can enhance a brand community spirit in all of the following ways except:

• A)create member benefits to encourage new customers to join the group.
• B)offer group members discounts on company merchandise.
• C)provide materials to the group that are not available anywhere else.
• D)involve firm employees in the group.

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Definitions:

Psychology

This is the scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience as well as thought processes.

Unconscious Motivations

Desires or motivations that influence behavior without the individual's awareness, rooted in Freudian psychology.

Overt Actions

Visible or observable activities or behaviors performed by an individual.

Theorist

An individual who formulates theories or is versed in the development of hypothetical models to explain complex concepts.