A Marketing Database Contains

question 5

Multiple Choice

A marketing database contains:

• A)transactions and interactions individuals have with a firm.
• B)information about current customers and customers of the competition.
• C)customer transactions and follows accounting principles.
• D)information about current customers, former customers, and prospects.

---

Definitions:

Equivalent Units

Equivalent units are used in cost accounting to represent the amount of work done during a period, expressed in terms of fully completed units.

Direct Materials

These are the raw materials that are directly traceable and integral to the finished product in the manufacturing process.

Factory Overhead

All indirect costs associated with manufacturing, excluding direct materials and direct labor expenses.

Process Operations

Activities involved in the transformation of raw materials into finished products via chemical, physical, or other methods within industrial facilities.