A Marketing Database Contains

question 5

Multiple Choice

A marketing database contains:

• A)transactions and interactions individuals have with a firm.
• B)information about current customers and customers of the competition.
• C)customer transactions and follows accounting principles.
• D)information about current customers, former customers, and prospects.

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Definitions:

Basic Strengths

Fundamental attributes or skills that contribute to an individual's overall abilities and competence.

Psychological Stage

Phases of psychological development through which an individual passes from infancy to adulthood, each characterized by specific conflicts and resolutions.

Basic Strength

Fundamental virtues or positive traits derived from successfully navigating various stages of psychosocial development.

Intimacy

The close, familiar, and usually affectionate or loving personal relationship with another person or group.