The Newest and Most Expensive In-Store Marketing Tactic Is

question 197

Multiple Choice

The newest and most expensive in-store marketing tactic is:

• A)end-of-aisle caps that are tied into the brand's marketing effort.
• B)electronic, automated shopping carts.
• C)carefully placing and using video screens and television monitors.
• D)digital point-of-purchase displays.

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Definitions:

Consumer

An individual who purchases goods or services for personal use and not for manufacture or resale.

Statute of Limitations

Legislation that defines the ultimate deadline for initiating legal action, varying by the specifics of the claim or case involved.

UCC

All kinds of commercial dealings within the United States fall under the regulations of the expansive Uniform Commercial Code.

Breach of Contract

The failure to perform any term of a contract, agreement, or promise without a legitimate legal excuse.