The Process of Building Profiles of Customers from a Firm's

question 115

Multiple Choice

The process of building profiles of customers from a firm's database is:

• A)data warehousing.
• B)direct marketing.
• C)location data tracking.
• D)data mining.

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Definitions:

Visible Light

The portion of the electromagnetic spectrum that is visible to the human eye, ranging approximately from 390 to 700 nanometers wavelength.

Energy

The capacity to perform work or to produce changes within a system, existing in kinetic, potential, thermal, electrical, chemical, nuclear, or other various forms.

Violet

A color at the end of the visible spectrum of light, next to blue, and opposite of yellow.

Blue

A primary color perceived when the retina senses light in the wavelength range of approximately 450–495 nanometers.