Successful Database Marketing Emphasizes Two Things: Identifying Customers and Producing

question 181

True/False

Successful database marketing emphasizes two things: identifying customers and producing sales.

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Definitions:

Similarities

Refers to the aspects or characteristics that are alike or comparable between two or more entities.

Segmenting

Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Marketing Actions

A set of strategies implemented by a company to promote and sell its products or services.

Customer Needs

The wants and preferences that consumers have regarding a product or service that drive their buying behavior.