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Through Lifetime Value Analysis, a Company Can Build a Profile

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Through lifetime value analysis, a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing.


Definitions:

Interest Calculations

The process of determining the interest payment on a loan or investment, based on the principal, rate, and time.

Merchandise

Merchandise consists of goods that a retailer purchases to sell to its customers for profit.

Journalize

The process of recording financial transactions in a company's journal as part of the accounting cycle.

Medicare Tax

A federal tax that funds Medicare, the U.S. healthcare program for individuals older than 65 or with certain disabilities, deducted from employee paychecks.

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