To Increase the Probability That a Positive Experience Will Occur

question 185

Multiple Choice

To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow each of the following steps except:

• A)choose a clear, concise market segment to target.
• B)provide consumers an opportunity to generate buzz with other individuals.
• C)identify the right time and place to involve consumers with the brand.
• D)make sure the experience reveals clearly the brand's promise.

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Definitions:

Kaposi's Sarcoma

A type of cancer that causes patches of abnormal tissue to grow under the skin, in the lining of the mouth, nose, and throat, or in other organs.

AIDS

Acquired Immunodeficiency Syndrome, an advanced stage of HIV infection characterized by a severely weakened immune system.

Lymph Nodes

Small, bean-shaped structures that produce and store cells that help fight infection and disease by filtering lymph fluid.

Endometriosis

A painful, chronic condition where tissue similar to the lining inside the uterus grows outside of it.