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Define Lifetime Value. How Is It Determined

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Define lifetime value. How is it determined?


Definitions:

Plasma

The liquid component of blood, in which blood cells are suspended.

Serum

The component of blood that remains after clotting has removed the blood cells and clotting proteins, containing antibodies and other proteins.

Formed Elements

Cells (i.e., red and white blood cells) and cell fragments (i.e., platelets) of blood.

Leukocytes

White blood cells that are part of the body's immune system, involved in protecting the body against both infectious disease and foreign invaders.

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