Using Identification IDs and Passwords on a Website for Customers

question 101

Multiple Choice

Using identification IDs and passwords on a website for customers allow for each of the following customer benefits except:

• A)the customer can be greeted personally, by name.
• B)provides data for a customer cluster analysis.
• C)the content of the web pages can be customized to fit the customer's past browsing behavior.
• D)when an order is placed, the customer doesn't have to type in his/her address and credit card information.

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Definitions:

Coase Theorem

A theory suggesting that if trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient outcome regardless of the initial allocation of property.

Coase Theorem

A legal and economic theory stating that if trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient outcome regardless of the initial allocation of property rights.

Transaction Costs

The expenses incurred when buying or selling a good or service, which can include search, bargaining, and enforcement costs.

Marginal Social Benefit

The additional benefit to society resulting from one more unit of a good or service being produced and consumed.