Haley Often Purchases Clothes from the VF Corporation Online

question 24

Multiple Choice

Haley often purchases clothes from the VF Corporation online. On her birthday, the company sends her an email birthday card with a voucher for $20 off on her next online purchase. This is an example of:

• A)data mining.
• B)customer cluster analysis.
• C)data coding.
• D)trawling.

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Definitions:

Conditioning Process

The method by which organisms learn to associate different stimuli and behaviors through reinforcement or punishment.

Instinctive Drift

The tendency for animals to revert to instinctual behaviors even after learning new behaviors that contradict those instincts.

Food-Washing Behaviour

A learned or instinctual behavior observed in some animal species where they wash their food in water before eating.

Observational Learning

A learning process through which behaviors are acquired by watching and imitating others, also known as modeling.