Examlex
A database marketing program provides the tools to personalize messages and track the effectiveness of personalized marketing communications.
Virtual communities
Online networks of individuals who share interests, ideas, or goals and interact through social media, forums, or other digital platforms.
In-group
A social group to which a person psychologically identifies as being a member, often distinguishing members from those in out-groups.
Out-group
A social group toward which an individual feels a sense of competition or opposition, often leading to discrimination or hostility.
Loyalty
A strong feeling of support or allegiance to someone or something.
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