A Key Principle in Developing a Loyalty or Frequency Program

question 71

True/False

A key principle in developing a loyalty or frequency program is to design the program to enhance the value of what the product offers to customers.

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Definitions:

Exclusive Agency Contract

A contractual agreement where one party grants another party the exclusive rights to act on their behalf, typically used in real estate and talent management.

Implied Authority

This refers to the power of an agent to perform acts which are reasonably necessary to accomplish the purpose of an organization’s agency agreement, even if not explicitly granted.

Duty of Accounting

The obligation of a party (usually a fiduciary) to keep accurate records and report financial activity to relevant stakeholders or authorities.

Agent Owe

The duty or obligation an agent has to act in the best interest of the principal, including loyalty, care, and full disclosure.