When Promotional Materials Are Only Sent to Customers Who Have

question 94

Multiple Choice

When promotional materials are only sent to customers who have given their approval, the program is called:

• A)direct mail.
• B)internet marketing.
• C)permission marketing.
• D)a frequency program.

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Definitions:

Nonverbal Status Symbols

Indicators of socio-economic position or professional status communicated without the use of words, such as clothing, accessories, or cars.

Illustrators

Visual aids or gestures used to complement verbal communication, often enhancing the understanding or retention of the message.

Eye Contact

The act of two individuals looking directly into each other's eyes, often conveying interest, attention, or confidence.

Cultural Uncomfortable

The feeling of unease or awkwardness that can occur when experiencing or interacting with cultures different from one's own.