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The Lifetime Value of a Customer Is Based on the Idea

question 156

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The lifetime value of a customer is based on the idea that the amount of money customers spend with a firm increases over time.


Definitions:

Addictions

Compulsive engagement in rewarding stimuli, despite adverse consequences, often leading to a loss of control over the behavior.

Repetitive Actions

actions or behaviors that are performed repeatedly, often as a part of a routine or compulsive behavior in various psychological conditions.

Central Traits

Essential characteristics that form the basis of an individual’s personality and are usually evident in their behavior.

Observable

Capable of being seen or noticed through direct observation or measurement.

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