When Purchasing a Direct Mailing List, a Response List Consists

question 19

Multiple Choice

When purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Tort Law

A branch of civil law dealing with situations where someone's wrongful conduct causes harm to another person, entitling the injured person to compensation.

Public Policy

Policy principles and practices considered to be in the interests of the public or the community at large.

Fair Labor Standards Act

U.S. law that establishes minimum wage, overtime pay eligibility, recordkeeping, and child labor standards affecting full-time and part-time workers in the private sector and in federal, state, and local governments.

Child Labor

Employment of children in any work that deprives them of their childhood, interferes with their ability to attend regular school, and that is mentally, physically, socially or morally harmful.