Customer Clustering Is Attractive to Marketers Because It

question 18

Multiple Choice

Customer clustering is attractive to marketers because it:

• A)creates clusters from names purchased from a direct marketing vendor.
• B)allows marketers to identify external data lists that match the firm's target customers.
• C)creates clusters of a firm's actual customers based on important purchase criteria.
• D)creates clusters based on the profile of a firm's best customers.

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Definitions:

Information Interview

A conversation in which one seeks insights and information from another person, often an expert or professional, about a specific subject or field.

Behavioural Questions

Type of interview questions aimed at eliciting examples of past behaviour as an indicator of future performance.

Job Seeker

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