Customer Clustering Is Attractive to Marketers Because It

question 18

Multiple Choice

Customer clustering is attractive to marketers because it:

• A)creates clusters from names purchased from a direct marketing vendor.
• B)allows marketers to identify external data lists that match the firm's target customers.
• C)creates clusters of a firm's actual customers based on important purchase criteria.
• D)creates clusters based on the profile of a firm's best customers.

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Definitions:

Biotransformation

The process by which a substance changes from one chemical to another (metabolized) by the body.

Wernicke-Korsakoff Syndrome

A chronic memory disorder caused by severe deficiency of thiamine (vitamin B1), typically associated with prolonged alcohol abuse.

Cocaine

A powerful stimulant drug derived from the coca plant, known for its psychoactive effects, including increased energy and alertness.

Heroin

An opioid drug made from morphine, a natural substance taken from the seed pod of the various opium poppy plants, highly addictive and illegal.