Successful Database Marketing Emphasizes Two Things

question 10

Multiple Choice

Successful database marketing emphasizes two things:

• A)sales and contribution margin.
• B)identifying customers and building relationships.
• C)lifetime value of customers and data mining.
• D)data mining and data coding.

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Definitions:

ACT Test

A standardized test used for college admissions in the United States that assesses a student's readiness for college-level work.

Variances

A rephrased definition: Measures of the dispersion or variability within a dataset, showing how widely the data points diverge from the mean value.

Day Students

Students who attend school or college during the day but do not live on campus.

Night Students

Individuals who attend educational courses or classes during the evening or nighttime, often due to daytime commitments.