Successful Cataloging Requires

question 205

Multiple Choice

Successful cataloging requires:

• A)a companion website to facilitate purchasing.
• B)an enhanced database for better targeting to specific customers.
• C)data mining to determine profiles of high catalog purchasers.
• D)digital direct-to-press technology.

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Definitions:

American Publishers

Companies or individuals in the United States that are involved in the production and dissemination of literature or media.

Academic Publishing

The process of publishing scholarly work, including journal articles, books, and conference proceedings, for the academic and research community.

Relevance

The extent to which something is relevant or applicable to the current subject.

Quality

The degree of excellence of something as measured against other similar things; the standard of something as determined by its effectiveness, efficiency, and satisfaction to users.