Chen Lo Uses a Decision Rule That Says "Only Buy

question 27

Multiple Choice

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________.

• A) habit decision rule
• B) compensatory rule
• C) noncompensatory rule
• D) conjunctive rule

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Definitions:

Social Contract

An implicit agreement among the members of a society to cooperate for social benefits, such as sacrificing some individual freedom for state protection.

Universal Ethical Principles

The fundamental guidelines that apply to people across all cultures, societies, and situations, emphasizing moral behaviors and actions.

Mutual Interpersonal Expectations

The shared anticipations or beliefs about how individuals should behave or interact with each other within a relationship or social setting.

Individual Instrumental Purpose

The use of individual actions as a means to achieve a specific personal goal or objective.