Outbound Direct Response Telemarketing Is Most Successful When It Is

question 39

True/False

Outbound direct response telemarketing is most successful when it is tied to a database and either customers or prospects are contacted.

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Definitions:

Informational Power

Power derived from the possession, control, or access to information that is needed or valued by others.

Reward Power

Reward power is a form of social influence based on the ability to control the allocation of rewards valued by others, thereby modifying their behavior in a desired direction.

Knowledge Power

The idea that possessing knowledge grants an individual or group increased control, influence, or ability in decision-making processes.

Membership Groups

Groups to which individuals belong, where membership is often defined by shared characteristics, interests, or goals.